An Analytic Approach to Marketing Decisions 

 -  Prentice Hall,  1991 
 - 436 
<br/><br/>Preface, DSS and Marketing Decision Making, Framework for Decision Making, The Analytic Hierarchy Process, An Overview of the Analytic Hierarchy Process, Decision Anaysis and Marketing Strategy Planning, Planning Marketing Strategy, Evaluation and Control, Index. 
<br/><br/> Preface, DSS and Marketing Decision Making, Framework for Decision Making, The Analytic Hierarchy Process, An Overview of the Analytic Hierarchy Process, Decision Anaysis and Marketing Strategy Planning, Planning Marketing Strategy, Evaluation and Control, Index. 
<br/><br/><label>ISBN: </label>013558826X