TY  - BOOK
AU  - Dyer F.Robert
AU  - Forman H Ernest
TI  - An Analytic Approach to Marketing Decisions
SN  - 013558826X
PY  - 1991///
PB  - Prentice Hall
N1  - Preface, DSS and Marketing Decision Making, Framework for Decision Making, The Analytic Hierarchy Process, An Overview of the Analytic Hierarchy Process, Decision Anaysis and Marketing Strategy Planning, Planning Marketing Strategy, Evaluation and Control, Index
N2  - Preface, DSS and Marketing Decision Making, Framework for Decision Making, The Analytic Hierarchy Process, An Overview of the Analytic Hierarchy Process, Decision Anaysis and Marketing Strategy Planning, Planning Marketing Strategy, Evaluation and Control, Index
ER  -