TY  - BOOK
AU  - Kerin Roger A
AU  - Peterson Robert A
TI  - Strategic Marketing Problems / Cases and Comments
SN  - 205142427
PY  - 1993///
PB  - Addison-Wesley Publishing Company
N2  - Forty-three contemporary marketing cases, focusing on major decisions faced by marketing executives, present a highly diverse set of issues in a variety of industries.  Preface, Foundations of Strategic Marketing Management, Financial Aspects of Marketing Management, Marketing Decision Making and Case Analysis, Opportunity Analysis and Market Targeting, Marketing Research, Product and Service Strategy and Management, Marketing Communication Strategy and Management, Marketing Channel Strategy and Management, Pricing Strategy and Management, Marketing Theory Reformulation: The Control Process, Comprehensive Marketing Programs, Index
ER  -