TY  - BOOK
AU  - Hisrich Robert D
ED  - Macmillan Company
TI  - Marketing Decisions for New and Mature Products / Second Edition
SN  - 29465516
PY  - 1991///
N1  - The Strategic and Market Planning Process, Organizational Issues and Product Positioning and Innovation Strategy, New Product Ideas: Obtainment and Evaluation, Market Analysis and Testing and Forecasting Decisions, The New Products Marketing Program, Product Management and Control Over the Product Life Cycle, The Environment and Future Issues in Innovation and Product Development, Index
N2  - The Strategic and Market Planning Process, Organizational Issues and Product Positioning and Innovation Strategy, New Product Ideas: Obtainment and Evaluation, Market Analysis and Testing and Forecasting Decisions, The New Products Marketing Program, Product Management and Control Over the Product Life Cycle, The Environment and Future Issues in Innovation and Product Development, Index
ER  -