Marketing Management / Strategies and Programs 

 - 3rd 
 -  Mcgraw Hill Book Company,  1988 
 - 432 
<br/><br/>Preface, Managerial Perspectives on Marketing, Corporate Marketing Planning, Situation Analysis, Market Mesurement, Marketing Strategies and Programs, Product-Development Programs, International Marketing Strategies and Programs, Coordination and Control, The Annual Marketing Plan, Index. 
<br/><br/> Preface, Managerial Perspectives on Marketing, Corporate Marketing Planning, Situation Analysis, Market Mesurement, Marketing Strategies and Programs, Product-Development Programs, International Marketing Strategies and Programs, Coordination and Control, The Annual Marketing Plan, Index. 
<br/><br/><label>ISBN: </label>70489297