TY  - BOOK
AU  - Guiltinan P.Joseph
AU  - Paul W.Gordon
TI  - Marketing Management / Strategies and Programs
SN  - 70489297
PY  - 1988///
PB  - Mcgraw Hill Book Company
N1  - Preface, Managerial Perspectives on Marketing, Corporate Marketing Planning, Situation Analysis, Market Mesurement, Marketing Strategies and Programs, Product-Development Programs, International Marketing Strategies and Programs, Coordination and Control, The Annual Marketing Plan, Index
N2  - Preface, Managerial Perspectives on Marketing, Corporate Marketing Planning, Situation Analysis, Market Mesurement, Marketing Strategies and Programs, Product-Development Programs, International Marketing Strategies and Programs, Coordination and Control, The Annual Marketing Plan, Index
ER  -