Marketing Management / Analysis, Planning, Implementation, and Control 

 - 9th 
 -  Prentice Hall,  1997 
 - 838 
<br/><br/>Understanding Marketing Management, Analyzing Marketing Opportunities, Developing Marketing Strategies, Planning Marketing Programs, Managing the Marketing Effort, Appendixes, Index. 
<br/><br/> Understanding Marketing Management, Analyzing Marketing Opportunities, Developing Marketing Strategies, Planning Marketing Programs, Managing the Marketing Effort, Appendixes, Index. 
<br/><br/><label>ISBN: </label>132613638