TY  - BOOK
AU  - Kotler Philip
TI  - Marketing Management / Analysis, Planning, Implementation, and Control
SN  - 132613638
PY  - 1997///
PB  - Prentice Hall
N1  - Understanding Marketing Management, Analyzing Marketing Opportunities, Developing Marketing Strategies, Planning Marketing Programs, Managing the Marketing Effort, Appendixes, Index
N2  - Understanding Marketing Management, Analyzing Marketing Opportunities, Developing Marketing Strategies, Planning Marketing Programs, Managing the Marketing Effort, Appendixes, Index
ER  -