TY  - BOOK
AU  - Kotler Philip
TI  - Marketing Management / Analysis, Planning, and Control
SN  - 135580242
PY  - 1984///
PB  - Prentice Hall
N1  - Understanding Marketing Management, Analyzing Market Structure and Behavior, Researching and Selecting Marketing Opportunities, Developing Marketing Strategies, Planning Marketing Tactics, Implementing and Controllingv the Marketing Effort, Indices
N2  - Understanding Marketing Management, Analyzing Market Structure and Behavior, Researching and Selecting Marketing Opportunities, Developing Marketing Strategies, Planning Marketing Tactics, Implementing and Controllingv the Marketing Effort, Indices
ER  -