Marketing Management / Analysis, Planning, Implementation and Control 

 - 8th 
 -  Prentice Hall International,  1994 
 - 802 
<br/><br/>Understanding Marketing Management, Analyzing Marketing Opportunities, Researching and Selecting Target Markets, Designing Marketing Strategies, Planning Marketing Programs, Organizing and Implementing and Controlling Marketing Effort, Indices. 
<br/><br/> Understanding Marketing Management, Analyzing Marketing Opportunities, Researching and Selecting Target Markets, Designing Marketing Strategies, Planning Marketing Programs, Organizing and Implementing and Controlling Marketing Effort, Indices. 
<br/><br/><label>ISBN: </label>130980056