TY  - BOOK
AU  - Kotler Philip
TI  - Marketing Management / Analysis, Planning, Implementation and Control
SN  - 130980056
PY  - 1994///
PB  - Prentice Hall International
N1  - Understanding Marketing Management, Analyzing Marketing Opportunities, Researching and Selecting Target Markets, Designing Marketing Strategies, Planning Marketing Programs, Organizing and Implementing and Controlling Marketing Effort, Indices
N2  - Understanding Marketing Management, Analyzing Marketing Opportunities, Researching and Selecting Target Markets, Designing Marketing Strategies, Planning Marketing Programs, Organizing and Implementing and Controlling Marketing Effort, Indices
ER  -