Integrated Marketing Communications / A Systems Approach 

 -  Prentice Hall,  1998 
 - 318 
<br/><br/>Preface, Acknowledgements, Introduction, Strategies and Tactics, Objectives and Resources and Control, Analysis and Planning, The Marketing Communications System at Large, Index. 
<br/><br/> Preface, Acknowledgements, Introduction, Strategies and Tactics, Objectives and Resources and Control, Analysis and Planning, The Marketing Communications System at Large, Index. 
<br/><br/><label>ISBN: </label>132056186