TY  - BOOK
AU  - Sirgy Joseph M
TI  - Integrated Marketing Communications / A Systems Approach
SN  - 132056186
PY  - 1998///
PB  - Prentice Hall
N1  - Preface, Acknowledgements, Introduction, Strategies and Tactics, Objectives and Resources and Control, Analysis and Planning, The Marketing Communications System at Large, Index
N2  - Preface, Acknowledgements, Introduction, Strategies and Tactics, Objectives and Resources and Control, Analysis and Planning, The Marketing Communications System at Large, Index
ER  -