Marketing / Concepts and Strategies Third European Edition 

 - 3rd 
 -  Houghton Mifflin Company,  1997 
 - 842 
<br/><br/>Marketing Defined, Understanding and Targeting Markets, Product and Branding and Packaging and Service Decisions, Place (Distribution and Channel) Decisions, Promotion Decisions, Pricing Decisions, Manipulating the Marketing Mix, Marketing Management. 
<br/><br/> Marketing Defined, Understanding and Targeting Markets, Product and Branding and Packaging and Service Decisions, Place (Distribution and Channel) Decisions, Promotion Decisions, Pricing Decisions, Manipulating the Marketing Mix, Marketing Management. 
<br/><br/><label>ISBN: </label>395790050