TY  - BOOK
AU  - Dibb Sally
AU  - Ferrell O.C
AU  - Pride William M
AU  - Simkin Lyndon
TI  - Marketing / Concepts and Strategies Third European Edition
SN  - 395790050
PY  - 1997///
PB  - Houghton Mifflin Company
N1  - Marketing Defined, Understanding and Targeting Markets, Product and Branding and Packaging and Service Decisions, Place (Distribution and Channel) Decisions, Promotion Decisions, Pricing Decisions, Manipulating the Marketing Mix, Marketing Management
N2  - Marketing Defined, Understanding and Targeting Markets, Product and Branding and Packaging and Service Decisions, Place (Distribution and Channel) Decisions, Promotion Decisions, Pricing Decisions, Manipulating the Marketing Mix, Marketing Management
ER  -