TY  - BOOK
AU  - Linton Ian
AU  - Morley Kevin
TI  - Integrated Marketing Communications
SN  - 750619384
PY  - 1995///
PB  - Butterworth Heinemann
N2  - Published on behalf of the Chartered Institute of Marketing.  Preface, Why Integrate, Building Blocks, Approaches to Planning, Scenarios for Integrated Marketing, Supporting Business Objectives, Campaigns in Action, Customer Contact Strategies, Agency Structure, Managing the Process, Going Integrated, Index
ER  -