Understanding & Designing Marketing Research 

 -  The Dryden Press,  1999 
 - 248 
<br/><br/> An introduction to array of techniques which is known collectively as Marketing Research.  Preface, Research for Marketing, The Process of Research, Secondary Data - Uses and Limitations, The Process of Sampling, Survey and Panel/ Syndicated Research, Questionnaire Design, Qualitative Research, Measurement and Scales, Attitudes and Their Measurement, Experimentation, Writing and Reading Research Reports, Commissioning Marketing Research, Statistics and Sampling, Index. 
<br/><br/><label>ISBN: </label>30990130