Cases and Classics / In Marketing Management 

 -  Harcourt Brace Jovanovich, Publishers,  1986 
 - 516 
<br/><br/>Preface, Introduction: Case Analysis, Philosophy and Scope of Marketing, Marketing Planning, Market Identification and Environments, Product Strategies, Price Strategies, Channel strategies, Promotional Strategies, Marketing Assessment and Control, Contributor Index. 
<br/><br/> Preface, Introduction: Case Analysis, Philosophy and Scope of Marketing, Marketing Planning, Market Identification and Environments, Product Strategies, Price Strategies, Channel strategies, Promotional Strategies, Marketing Assessment and Control, Contributor Index. 
<br/><br/><label>ISBN: </label>155057758