TY  - BOOK
AU  - Gaedeke M.Ralph
AU  - Tootelian H.Dennis
TI  - Cases and Classics / In Marketing Management
SN  - 155057758
PY  - 1986///
PB  - Harcourt Brace Jovanovich, Publishers
N1  - Preface, Introduction: Case Analysis, Philosophy and Scope of Marketing, Marketing Planning, Market Identification and Environments, Product Strategies, Price Strategies, Channel strategies, Promotional Strategies, Marketing Assessment and Control, Contributor Index
N2  - Preface, Introduction: Case Analysis, Philosophy and Scope of Marketing, Marketing Planning, Market Identification and Environments, Product Strategies, Price Strategies, Channel strategies, Promotional Strategies, Marketing Assessment and Control, Contributor Index
ER  -