Marketing Research / Seventh Edition 

 - 7th 
 -  Prentice Hall International,  1987 
 - 686 
<br/><br/>Preface, Fundamentals, Planning the Research Project, Performing the Data Collection, Processing and Analyzing Data, Presentation and Follow-Through, Indexes. 
<br/><br/> Preface, Fundamentals, Planning the Research Project, Performing the Data Collection, Processing and Analyzing Data, Presentation and Follow-Through, Indexes. 
<br/><br/><label>ISBN: </label>135583969