TY - BOOK AU - Luck J.David AU - Rubin Ronald S TI - Marketing Research / Seventh Edition SN - 135583969 PY - 1987/// PB - Prentice Hall International N1 - Preface, Fundamentals, Planning the Research Project, Performing the Data Collection, Processing and Analyzing Data, Presentation and Follow-Through, Indexes N2 - Preface, Fundamentals, Planning the Research Project, Performing the Data Collection, Processing and Analyzing Data, Presentation and Follow-Through, Indexes ER -