TY - BOOK AU - Jobber David AU - Lancaster Geoff TI - Selling & Sales Management / Fourth Edition SN - 273625926 PY - 1997/// PB - Pitman Publishing N1 - Foreword, Preface, Sales Perspective, Sales Strategies, Sales Techniques, Relationship Selling, Sales Environment, Sales Settings, Law and Ethical Issues, Sales Management, Motivation and Training, Sales Control, Sales Forecating, Budgeting and Evaluation, Index N2 - Foreword, Preface, Sales Perspective, Sales Strategies, Sales Techniques, Relationship Selling, Sales Environment, Sales Settings, Law and Ethical Issues, Sales Management, Motivation and Training, Sales Control, Sales Forecating, Budgeting and Evaluation, Index ER -