TY  - BOOK
AU  - Jobber David
AU  - Lancaster Geoff
TI  - Selling & Sales Management / Fifth Edition
SN  - 273642103
PY  - 2000///
PB  - Prentice Hall
N2  - This book takes account of recent developments in the theory and practice of selling.  Forward, Preface, Sales Perspective, Sales Strategies, Sales Techniques, Personal Selling Skills, Relationship Selling,  Sales Environment, Sales Settings, International Selling, Law and Ethical Issues,  Sales Management, Motivation and Training, Organization and Compensation, Sales Control, Sales Forecasting, Budgeting and Evaluation, Index
ER  -