Sales Management / Decisions, Strategies, and Cases
- 5th
- Prentice Hall International, 1988
- 638
Preface, Personal Selling and Marketing Strategy, Organizing the Sales Effort, Sales Force Management, Controlling the Sales Effort, International Sales Management, Index.
Preface, Personal Selling and Marketing Strategy, Organizing the Sales Effort, Sales Force Management, Controlling the Sales Effort, International Sales Management, Index.