TY  - BOOK
AU  - Holden K.Reed
AU  - Nagle T.Thomas
TI  - The Strategy and Tactics of Pricing / A Guide to Profitable Decision Making
SN  - 136690602
PY  - 1995///
PB  - Prentice Hall
N2  - This book focuses on ideas and concepts essential to every marketer's repertoire.  Preface, Acknowledgements, Strategic Pricing, Costs, Financial Analysis, Customers, Competition, Strategy, Life Cycle Pricing, Customer Negotiation, Segmented Pricing, Pricing in the Marketing Mix, Competitive Advantages, Pricing Psychology, Measuring Price Sensitivity, The Law and Ethics, Indexes
ER  -