Promotional Strategy / Managing the Marketing Communication Process 

 - 8th 
 -  Irwin Mcgraw-Hill,  1994 
 - 624 
<br/><br/>Fundamentals of Marketing Communications, Analyzing the Market, Setting Promotional Objectives and Appropriations, Advertising, Sales Promotion Strategy, Personal Selling, Other Forms of Promotional Strategy, Coordination and Control, Epilogue, Index. 
<br/><br/> Fundamentals of Marketing Communications, Analyzing the Market, Setting Promotional Objectives and Appropriations, Advertising, Sales Promotion Strategy, Personal Selling, Other Forms of Promotional Strategy, Coordination and Control, Epilogue, Index. 
<br/><br/><label>ISBN: </label>256082049