TY  - BOOK
AU  - Engel James F
AU  - Kinnear C.Thomas
AU  - Warshaw R.Martin
TI  - Promotional Strategy / Managing the Marketing Communication Process
SN  - 256082049
PY  - 1994///
PB  - Irwin Mcgraw-Hill
N1  - Fundamentals of Marketing Communications, Analyzing the Market, Setting Promotional Objectives and Appropriations, Advertising, Sales Promotion Strategy, Personal Selling, Other Forms of Promotional Strategy, Coordination and Control, Epilogue, Index
N2  - Fundamentals of Marketing Communications, Analyzing the Market, Setting Promotional Objectives and Appropriations, Advertising, Sales Promotion Strategy, Personal Selling, Other Forms of Promotional Strategy, Coordination and Control, Epilogue, Index
ER  -