Sales Promotion / How to Create and Implement Campaigns that Really Work 

 - 2nd 
 -  Kogan Page Limited,  1998 
 - 270 
<br/><br/> A must for all Sales and Marketing staff.  Introduction, Structure, Business purpose, How to Use Promotions, How to Be Creative, How to Use Suppliers, How to Implement a Promotion, How to Research and Evaluate, Techniques, Off-the-Shelf offers, Joint Promotions, Price Promotions, Premium Promotions, Prize Promotions, Context, International Sales Promotion, Self-Regulation and the Law, Learning More about Sales Promotion, References and Further Reading, Useful Addresses, Index. 
<br/><br/><label>ISBN: </label>749424478