TY  - BOOK
AU  - Cummins Julian
TI  - Sales Promotion / How to Create and Implement Campaigns that Really Work
SN  - 749424478
PY  - 1998///
PB  - Kogan Page Limited
N2  - A must for all Sales and Marketing staff.  Introduction, Structure, Business purpose, How to Use Promotions, How to Be Creative, How to Use Suppliers, How to Implement a Promotion, How to Research and Evaluate, Techniques, Off-the-Shelf offers, Joint Promotions, Price Promotions, Premium Promotions, Prize Promotions, Context, International Sales Promotion, Self-Regulation and the Law, Learning More about Sales Promotion, References and Further Reading, Useful Addresses, Index
ER  -