TY - BOOK AU - Winkler John TI - Pricing for Results / How to Set Prices, How to Present Prices, How to Discount Prices, How to Negotiate Prices SN - 750601639 PY - 1983/// PB - Butterworth Heinemann N1 - Introduction, Instant Pricing, The Market is a Far More Powerful Determinant of Selling Prices than are the costs of Production, Some People don't Care So Much about the Price, How to Wage Far, Setting Up the Deal with Key Accounts, Sources, Index N2 - Introduction, Instant Pricing, The Market is a Far More Powerful Determinant of Selling Prices than are the costs of Production, Some People don't Care So Much about the Price, How to Wage Far, Setting Up the Deal with Key Accounts, Sources, Index ER -