Promotional Management 

 -  Prentice Hall,  1986 
 - 578 
<br/><br/>Preface, Promotional Management: Foundations, The Setting for the Promotional Effort, Advertising and Advertising Management, Personal Selling and Sales Management, Sales Promotion and Public Relations, Promotional Management: Broad Perspectives, Index. 
<br/><br/> Preface, Promotional Management: Foundations, The Setting for the Promotional Effort, Advertising and Advertising Management, Personal Selling and Sales Management, Sales Promotion and Public Relations, Promotional Management: Broad Perspectives, Index. 
<br/><br/><label>ISBN: </label>013731258X