TY  - BOOK
AU  - Eng Robert
AU  - Galper Morton
AU  - Govoni Norman
TI  - Promotional Management
SN  - 013731258X
PY  - 1986///
PB  - Prentice Hall
N1  - Preface, Promotional Management: Foundations, The Setting for the Promotional Effort, Advertising and Advertising Management, Personal Selling and Sales Management, Sales Promotion and Public Relations, Promotional Management: Broad Perspectives, Index
N2  - Preface, Promotional Management: Foundations, The Setting for the Promotional Effort, Advertising and Advertising Management, Personal Selling and Sales Management, Sales Promotion and Public Relations, Promotional Management: Broad Perspectives, Index
ER  -