Interactive Marketing / How to Use Integrated Offer-Driven Advertising,Database Marketing and Sales Promotion to Create Maximum Action 

 -  Prentice Hall,  1994 
 - 472 
<br/><br/> Foreword, Preface, Introduction, Retailing and Distribution Today, Sweepstakes' Winning Ways, The Heroes and Villains of Character Licensing, Clever Tricks with Packs, Free Offers that Push Sales Further, Product Sampling and Trial Gaining Offers, The Arts and Sport in Selling, Business Gifts and Offers that Get Action, Telemarketing and Team Sales, Briefing your Agency and Evaluating Their Work, Index. 
<br/><br/><label>ISBN: </label>724810943