TY  - BOOK
AU  - Toop Alan
TI  - Sales Promotion Techniques / And How to Use Them Successfully
SN  - 566075881
PY  - 1991///
PB  - Gower Publishing
N2  - A ''Real Life'' Description of How Some Promotions Succeed Why Others Fail and How to Make Your Promotions Work Harder.  Introduction, Jeunesse Vets Sales Promotion Agencies, Trad 15's Green Promotions Go Into the Red, Dyna's Recent Sales Promotions, Claudette Bossier Issues Her Sales Promotion Relief, Seminart Considers Its Response to Jeunesse, Discussion of the Jeunesse Brief, Dino Futuro Reviews Dyna's Promotional Plan, Entrant's Problems With the Trade, Claudette Receives the First Agency's Proposals, Seminant Goes for a Promotional Defense, Claudette Chooses the Third Agency, The Promotions Roll Out, Promotion Results, Index
ER  -