TY  - BOOK
AU  - Tharp Louis
TI  - The Complete Manager's Guide to Promotional Merchandise / Promoting Your Organization with Premiums, Freebies and Other Powerful Objects
SN  - 1556232128
PY  - 1989///
PB  - Don Jones-Irwin
N2  - This book includes a wide array of case histories that show you when Promotional Merchandise has been effective...and when it hasn't.  Matching the Merchandise and the Message to the Market, What Makes a Promotional Merchandise Item Good, Applying Dime Store Psychology to 25-Cent Giveaways: Studying Your Audience, ''If I Only Had a Heart'': The Geegaws You Want May Already Exist, Gizmo Chaos: When Everything Goes Wrong, How Effective Is It? Evaluating Your Program, Using an Agent, Buy it Right and at the Right Price: The Case for a New Type of Centralized Purchasing, Doing It Yourself, Appreciating the Subtleties, Index
ER  -