Promotion / Products, Services, and Ideas 

 - 2nd 
 -  Kincaid M. William,  1990 
 - 404 
<br/><br/>Background and Perspective, The External Environment, Market Analysis, Organization and Finance, The Promotion Mix, Epilogue. 
<br/><br/> Background and Perspective, The External Environment, Market Analysis, Organization and Finance, The Promotion Mix, Epilogue. 
<br/><br/><label>ISBN: </label>002946241X