TY  - BOOK
ED  - Macmillan Company
TI  - Promotion / Products, Services, and Ideas
SN  - 002946241X
PY  - 1990///
PB  - Kincaid M. William
N1  - Background and Perspective, The External Environment, Market Analysis, Organization and Finance, The Promotion Mix, Epilogue
N2  - Background and Perspective, The External Environment, Market Analysis, Organization and Finance, The Promotion Mix, Epilogue
ER  -