Creating Powerful Brands in Consumer, Service and Industrial Markets / Second Edition 

 - 2nd 
 -  Butterworth Heinemann,  1998 
 - 432 
<br/><br/> A comprehensive coverage of Brand Management.  Foundations of Brand Management, Why it is Important to Create Powerful Brands, Understanding the Branding Process, Brand Management in Different Sectors, How Consumers Choose Brands, How Consumer Brands Satisfy Social and Psychological Needs, Business to Business Branding, Service Brands, Retailer Issues in Branding, Winning the Brands Battle, How Powerful Brands Beat Competitors, The Challenge of Developing and Sustaining Added Values, Brand Planning, Brand Evaluation, Index. 
<br/><br/><label>ISBN: </label>750622407