Cases in Marketing Management / Second Edition 

 - 2nd 
 -  Εκδοτικό Κέντρο Βόρειας Ελλάδας,  1995 
 - 392 
<br/><br/> The book helps students to develop essential marketing experience and skills by casting them in the role of decision-maker.  Preface, Introduction to Case Analysis, Marketing Policy and Strategy, Managing the Marketing Mix. 
<br/><br/><label>ISBN: </label>201627442