TY  - BOOK
AU  - Moutinho Luiz
TI  - Cases in Marketing Management / Second Edition
SN  - 201627442
PY  - 1995///
PB  - ÎÎºÎ´Î¿ÏÎ¹ÎºÏ ÎÎ­Î½ÏÏÎ¿ ÎÏÏÎµÎ¹Î±Ï ÎÎ»Î»Î¬Î´Î±Ï
N2  - The book helps students to develop essential marketing experience and skills by casting them in the role of decision-maker.  Preface, Introduction to Case Analysis, Marketing Policy and Strategy, Managing the Marketing Mix
ER  -