Applied Marketing and Social Research / Second Edition 

 - 2nd 
 -  John Wiley & Sons, Ltd,  1987 
 - 494 
<br/><br/> This specially commissioned volume brings us up to date on some of the major research developments.  Foreword, Introduction, Clover New Product Development, Assessing what is being Measured by a Readership Survey, Ad-hoc Pricing Research, Product Testing, A cost-effective Use of Research to Evaluate, The Tracking Study in Market Research, The Research Benefits of Scanning, Assessing the Effectiveness of Computer Based Training, Multi-County Research, Developing a New Index of Crime: The British Crime Survey. 
<br/><br/><label>ISBN: </label>471914754