TY  - BOOK
AU  - Bradley Ute
AU  - Downham John
TI  - Applied Marketing and Social Research / Second Edition
SN  - 471914754
PY  - 1987///
PB  - John Wiley & Sons, Ltd
N2  - This specially commissioned volume brings us up to date on some of the major research developments.  Foreword, Introduction, Clover New Product Development, Assessing what is being Measured by a Readership Survey, Ad-hoc Pricing Research, Product Testing, A cost-effective Use of Research to Evaluate, The Tracking Study in Market Research, The Research Benefits of Scanning, Assessing the Effectiveness of Computer Based Training, Multi-County Research, Developing a New Index of Crime: The British Crime Survey
ER  -