TY  - BOOK
AU  - Hawkins Del I
AU  - Tull Donald S
ED  - Macmillan Company
TI  - Essentials of Marketing Research
SN  - 23518316
PY  - 1994///
N1  - The Nature of Marketing Research, The Sources of Research Data, Measurement Techniques in Marketing Research, Sampling and Data Analysis, Marketing Research Reports and Ethical Issues, Indexes
N2  - The Nature of Marketing Research, The Sources of Research Data, Measurement Techniques in Marketing Research, Sampling and Data Analysis, Marketing Research Reports and Ethical Issues, Indexes
ER  -