TY  - BOOK
AU  - Edward Arnold
AU  - Kent A.R
TI  - Continuous Consumer Market Measurement
SN  - 852643136
PY  - 1989///
N2  - A general introduction to market measurement and the processes involved.  Preface, Introduction, Retail Panels, Consumer Market Measurement Panels, Regular Interval Surveys, Conclusion, Bibliography, Index
ER  -