Practical Marketing Research / An Integrated Global Perspective 

 -  Prentice Hall,  1993 
 - 308 
<br/><br/> This book is about how marketing research is really done, but more importantly, why it is done.  Preface, What is Marketing Research, The Process of Marketing Research, Varieties of Marketing Research, Observations and Speculations, Notes and References, Index. 
<br/><br/><label>ISBN: </label>131459546