TY  - BOOK
AU  - Holbert Bruce Neil
AU  - Speece W.Mark
TI  - Practical Marketing Research / An Integrated Global Perspective
SN  - 131459546
PY  - 1993///
PB  - Prentice Hall
N2  - This book is about how marketing research is really done, but more importantly, why it is done.  Preface, What is Marketing Research, The Process of Marketing Research, Varieties of Marketing Research, Observations and Speculations, Notes and References, Index
ER  -