Market Research / A Guide to Planning, Methodology and Evaluation 

 - 2nd 
 -  Kogan Page Limited,  1999 
 - 240 
<br/><br/>What is Market Research, Applications, Planning Market Research, Desk Research, Qualitative Research, Quantitative Research, Samples, Questionnaire Design, Data Collection Methods, Product Testing, Data Analysis, Reporting, The Market Research Industry, Index. 
<br/><br/> What is Market Research, Applications, Planning Market Research, Desk Research, Qualitative Research, Quantitative Research, Samples, Questionnaire Design, Data Collection Methods, Product Testing, Data Analysis, Reporting, The Market Research Industry, Index. 
<br/><br/><label>ISBN: </label>749429178