TY - BOOK AU - Hague Paul AU - Jackson Peter TI - Market Research / A Guide to Planning, Methodology and Evaluation SN - 749429178 PY - 1999/// PB - Kogan Page Limited N1 - What is Market Research, Applications, Planning Market Research, Desk Research, Qualitative Research, Quantitative Research, Samples, Questionnaire Design, Data Collection Methods, Product Testing, Data Analysis, Reporting, The Market Research Industry, Index N2 - What is Market Research, Applications, Planning Market Research, Desk Research, Qualitative Research, Quantitative Research, Samples, Questionnaire Design, Data Collection Methods, Product Testing, Data Analysis, Reporting, The Market Research Industry, Index ER -