Basic Marketing Research / Second Edition 

 - 2nd 
 -  The Dryden Press,  1992 
 - 844 
<br/><br/>Introduction to Marketing Research and Problem Definition, Research Design, Data-Collection Methods, Data-Collection Forms, Sampling and Data Collection, Data Analysis, Research Reports, Epilogue. 
<br/><br/> Introduction to Marketing Research and Problem Definition, Research Design, Data-Collection Methods, Data-Collection Forms, Sampling and Data Collection, Data Analysis, Research Reports, Epilogue. 
<br/><br/><label>ISBN: </label>30540178