TY  - BOOK
AU  - Churchill A.Gilbert
TI  - Basic Marketing Research / Second Edition
SN  - 30540178
PY  - 1992///
PB  - The Dryden Press
N1  - Introduction to Marketing Research and Problem Definition, Research Design, Data-Collection Methods, Data-Collection Forms, Sampling and Data Collection, Data Analysis, Research Reports, Epilogue
N2  - Introduction to Marketing Research and Problem Definition, Research Design, Data-Collection Methods, Data-Collection Forms, Sampling and Data Collection, Data Analysis, Research Reports, Epilogue
ER  -